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Adobe Marketo Engage Training
Hands-On Adobe Marketo Engage Training for Advanced Marketing Automation
Master Adobe Marketo Engage to enhance marketing strategies and automate workflows effectively. Begin your journey to marketing automation expertise today!

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High-Quality Training Awaits You
Join over 100000+ learners who have taken up training with myTectra. Get High-Quality Training, Certification, Best Price and 24/7 Customer Care.
Key Program Highlights:
- Delivering top-notch education to equip you with essential skills.
- Learn from industry experts with real-world experience.
- A thorough curriculum covering all necessary topics.
- Dedicated support to help you secure job placements.
- High ratings reflecting our commitment to quality.
- Hands-on experience through real-world projects.
- Personalized, engaging learning for better outcomes.











About Program
Adobe Marketo Engage Training provides a comprehensive understanding of Adobe's marketing automation platform designed to manage and optimize customer engagement at scale. This course equips participants with the knowledge and skills needed to create personalized marketing campaigns, automate lead management, and track campaign performance. The training includes hands-on sessions to design effective nurture programs, implement lead scoring models, and generate actionable insights through advanced reporting. Participants will learn best practices to drive marketing efficiency and improve ROI using Adobe Marketo Engage.
- Basic knowledge of digital marketing and customer engagement strategies.
- Familiarity with marketing automation concepts and tools is helpful but not mandatory.
- Experience with CRM platforms like Salesforce or similar tools is beneficial.
- Marketing Automation Specialists
- Digital Marketing Professionals
- Lead Generation and Demand Generation Managers
- Campaign Managers and Marketing Analysts
- CRM and Marketing Technology Users
- Business Analysts focusing on marketing data
Curriculum:
Module 1: Introduction to Adobe Marketo Engage
- Overview of Adobe Marketo Engage
- Core Components and Features
- Benefits of Marketing Automation
Module 2: Campaign Creation and Management
- Setting Up Marketing Programs
- Managing Campaign Assets: Emails, Landing Pages, and Forms
- Program and Campaign Types
Module 3: Lead Management and Scoring
- Understanding Leads, Contacts, and Accounts
- Configuring Lead Scoring Models
- Lead Lifecycle Management
Module 4: Email Marketing and Nurture Campaigns
- Creating and Personalizing Email Templates
- Designing Engagement Programs for Lead Nurturing
- A/B Testing and Campaign Optimization
Module 5: Automating Workflows with Smart Campaigns
- Building Smart Lists and Smart Campaigns
- Using Filters, Triggers, and Flow Steps
- Automation for Lead Qualification and Routing
Module 6: Personalization and Segmentation
- Dynamic Content and Personalization Tokens
- Audience Segmentation and Targeting
- Behavioral and Predictive Personalization
Module 7: Reporting and Analytics
- Campaign Performance Analysis
- Custom Reports and Revenue Cycle Analytics
- Using Marketo Performance Insights
Module 8: Integration with External Systems
- CRM Integration (Salesforce, Microsoft Dynamics)
- Integrating Third-party Tools and APIs
- Data Management and Synchronization
Module 9: Compliance and Governance
- Data Privacy and Consent Management (GDPR, CCPA)
- Subscription and Preference Management
- Marketing Best Practices for Compliance
Module 10: Advanced Techniques and Hands-on Labs
- Implementing Advanced Lead Scoring Models
- Configuring Multi-channel Campaigns
- Practical Lab Exercises for Real-world Scenarios

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Learning Path
Master new skills to achieve your career goals.
Demo Session
Participate in a demo session for an overview of the course content. You will meet instructors and fellow learners, ask questions, and understand the teaching approach, helping you gauge the course’s relevance to your goals.
Enrollment
Complete your registration to join the course. You will gain access to the Learning Management System (LMS), where all materials, schedules, and resources are available, ensuring you’re ready to embark on your learning journey smoothly.
Live Classes
Engage in live classes led by experienced instructors covering core topics in depth. Interactive discussions and Q&A sessions encourage active participation, enhancing your understanding and retention of the material taught.
Hands-On Project
Complete a hands-on project that applies your learned skills in practical scenarios. This project simulates real-world challenges, allowing you to build a portfolio piece that showcases your competencies to potential employers.
Certification
After completing the course and project, you will receive a recognized certification that validates your expertise and enhances your professional credentials in your chosen field.
Career Support
Access career support services after certification, including resume workshops, interview preparation, and job placement assistance. These resources equip you with the tools needed to transition successfully into the workforce.
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Course Features
Expert Trainers
Courses are delivered by experienced working professionals and subject matter experts with real-world experience.
Hands-On Training
We provide learners with practical experience through real-world scenarios, projects, and interactive exercises.
Customizable Corporate Training
Tailored training solutions designed to meet the specific needs of organizations and teams.
Certifications & Assistance
Certifications offered by myTectra align with international standards and we also help you to prepare for globally recognized certifications.
Global Recognition
Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.
24 x 7 Expert Support
We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.
Gain prestigious credentials and recognition
Start Learning Today. Access Your Resources for a Lifetime!
Enjoy lifetime access to myTectra’s Learning Management System (LMS), including session recordings, study materials, and resources. This ensures continuous learning and easy reference to course content even after completion.
Resume Preparation Made Professional and Impactful
Get expert guidance in crafting a professional and impactful resume. myTectra’s resume-building support helps highlight your strengths, certifications, and skills effectively, increasing your chances of landing your dream job.
Prepare for Success with Expert Mock Interviews
Prepare for real-world interviews with personalized mock interview sessions conducted by industry experts. Receive feedback on your performance, learn key interview techniques, and gain the confidence to succeed in job interviews.
FAQs
Would you like to reach us for the training for your team? Please fill the below form. We will get back to as soon as possible.
myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.
Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.
Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence.
You will never miss a lecture at myTectra. You can choose either of the two options:
Classroom Training:
- If you miss one or few classes we can give a backup class based on trainer and your convenient time.
- In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.
Live-Online Training:
- View the recorded session of the class available in your LMS.
- You can attend the missed session, in any other live batch.
Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.
Just give us a CALL at +918047112411 OR email at support@mytectra.com
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
For Individual:
Classroom Training - Bangalore
Live-Online Training - Globally
For Corporates:
Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!
Online Training - Globally
* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.
Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.
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Career Services


Placement Assistance

Exclusive access to myTectra Job portal

Mock Interview Preparation

Resume & LinkedIn Profile Building

Access to Soft Skill Enhancement

One-on-one career guidance
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Yes, myTectra provides Professional Adobe Marketo Engage Training in Bangalore with certification, along with Live-Online Training globally, equipping you with the skills to optimize marketing automation and strategies effectively.