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Adobe Target Training

Enroll in Adobe Target Certification Online Training and Elevate Your Expertise in Personalization and Optimization!

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Join over 100000+ learners who have taken up training with myTectra. Get High-Quality Training, Certification, Best Price and 24/7 Customer Care.

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  • Delivering top-notch education to equip you with essential skills.
  • Learn from industry experts with real-world experience.
  • A thorough curriculum covering all necessary topics.
  • Dedicated support to help you secure job placements.
  • High ratings reflecting our commitment to quality.
  • Hands-on experience through real-world projects.
  • Personalized, engaging learning for better outcomes.
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About Program

This comprehensive course unlocks the full potential of Adobe Target, providing you with the skills needed to create personalized experiences and optimize digital content effectively. Through a blend of theoretical concepts and hands-on practice, you'll learn how to implement and manage Adobe Target, conduct A/B testing, and leverage machine learning to deliver tailored customer experiences.

Our expert instructors will guide you through real-world examples and best practices, ensuring you gain practical knowledge applicable to your projects. Whether you are a digital marketer, data analyst, or web developer, this training will empower you to harness the capabilities of Adobe Target to drive engagement and improve conversion rates. Join us to enhance your proficiency and achieve success in personalization and optimization.

Curriculum:

Introduction to Test & Target

  • Overview of other Optimization tools
  • Monetate 
  • Optimizely
  • Where does T&T fit in the web analytics life cycle
  • Understanding Adobe contract
  • Server calls and different roles

Terminology, Test & Target basics

  • Mbox
  • Offers
  • Experiences and their reflection in campaigns
  • Conversion reports
  • Mbox deployment:
  • Mbox.js
  • Single Mbox
  • Creation and naming

Creating Basic Campaigns and Filters

  • Where Test & Target fits in the Web analytics life cycle
  • In depth understanding of the conversion optimization. Revision of conversion funnel and fallout reports
  • Understanding the campaign life cycle: from design to decisions
  • How to create offers – html, text offer, image offer, redirect
  • Visual experience composer, Form based experience composer
  • How to create campaign – create, preview, simulate, approving of campaigns
  • Understanding the usage of Host management

Other Different Types of Campaigns

  • Display only
  • Landing page
  • Monitoring campaign
  • Auto - allocate tests
  • Flash and display ad campaigns

Segments

  • Understanding the types of segments
  • Criteria for segmentation using segment filters and reusable segments

Parameters

  • Understanding and using the parameter types
  • URL parameters
  • Referring URL parameters
  • Geo parameters
  • Mbox (page) parameters 
  • Profile parameters

Targeting

  • Understanding source vs behavioural targeting
  • Create audiences
  • Working with different levels of targeting: 
  • Mbox level
  • Experience level
  • Campaign level
  • Success metric level
  • Conversion level
  • Mobile targeting

Reports & Results Analysis

  • Understanding the terms around confidence: 
  • Confidence level and confidence interval
  • Evaluating different sets of data (using filters and segments) and pushing a winner
  • Downloading
  • Scheduling

Using Success Metrics

  • Different ways of interpreting the reports on success metrics
  • Implementation and different options

Multi Variate Campaigns

  • Defining and understanding MVT 
  • Experience targeting
  • Life cycle of MVT: 
  • Detailed steps

Ad Testing

  • Understanding Ad testing concepts
  • Tracking Ad impressions
  • Optimizing Ad content 
  • Tracking Ad clicks
  • Optimizing landing page destinations

Real Time Case Studies and Next Steps

  • Consulting presentations across each vertical
  • Retail
  • Health care
  • Lead generation
  • Education
  • Service
  • How to prioritize campaigns
  • Integration with SC, Scene7
  • Best consulting practices for optimization
  • Landing page optimization
  • Real estate optimization
  • Content and experience optimization
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Path to Success

Learning Path

Master new skills to achieve your career goals.

Demo Session

Participate in a demo session for an overview of the course content. You will meet instructors and fellow learners, ask questions, and understand the teaching approach, helping you gauge the course’s relevance to your goals.

Enrollment

Complete your registration to join the course. You will gain access to the Learning Management System (LMS), where all materials, schedules, and resources are available, ensuring you’re ready to embark on your learning journey smoothly.

Live Classes

Engage in live classes led by experienced instructors covering core topics in depth. Interactive discussions and Q&A sessions encourage active participation, enhancing your understanding and retention of the material taught.

Hands-On Project

Complete a hands-on project that applies your learned skills in practical scenarios. This project simulates real-world challenges, allowing you to build a portfolio piece that showcases your competencies to potential employers.

Certification

After completing the course and project, you will receive a recognized certification that validates your expertise and enhances your professional credentials in your chosen field.

Career Support

Access career support services after certification, including resume workshops, interview preparation, and job placement assistance. These resources equip you with the tools needed to transition successfully into the workforce.

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Course Features

Expert Trainers

Courses are delivered by experienced working professionals and subject matter experts with real-world experience.

Hands-On Training

We provide learners with practical experience through real-world scenarios, projects, and interactive exercises.

Customizable Corporate Training

Tailored training solutions designed to meet the specific needs of organizations and teams.

Certifications & Assistance

Certifications offered by myTectra align with international standards and we also help you to prepare for globally recognized certifications.

Global Recognition

Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.

24 x 7 Expert Support

We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.

Gain prestigious credentials and recognition

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Start Learning Today. Access Your Resources for a Lifetime!

Enjoy lifetime access to myTectra’s Learning Management System (LMS), including session recordings, study materials, and resources. This ensures continuous learning and easy reference to course content even after completion.

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Resume Preparation Made Professional and Impactful

Get expert guidance in crafting a professional and impactful resume. myTectra’s resume-building support helps highlight your strengths, certifications, and skills effectively, increasing your chances of landing your dream job.

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Prepare for Success with Expert Mock Interviews

Prepare for real-world interviews with personalized mock interview sessions conducted by industry experts. Receive feedback on your performance, learn key interview techniques, and gain the confidence to succeed in job interviews.

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FAQs

How do I contact myTectra for Corporate Training?

Would you like to reach us for the training for your team? Please fill the below form. We will get back to as soon as possible.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence. 

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time. 
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
 
  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?

For Individual: 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

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Adobe Target Training in Bangalore

Yes, myTectra offers Classroom Training in Bangalore on Adobe Target and Live-Online Training on Adobe Target globally.

Adobe Target Online Training

Yes, myTectra offers Live Online Training on Adobe Target globally.

Adobe Target Training in Marathahalli

Yes, myTectra offers Classroom Training in Marathahalli - Bangalore on Adobe Target and Live-Online Training on Adobe Target globally.

Best Adobe Target Institute in Bangalore

Yes, myTectra offers Classroom Training in Bangalore on Adobe Target and Live-Online Training on Adobe Target globally.

Adobe Target Training in BTM

Yes, myTectra offers Classroom Training in BTM Layout 2nd Stage - Bangalore on Adobe Target and Live-Online Training on Adobe Target globally.

Adobe Target Training with Certification

Yes, myTectra offers Professional Adobe Target Training in Bangalore with certification, along with Live-Online Training globally, equipping you with real-world skills for website personalization and optimization.