Analytics for Retail Banking

Course Objectives

After completing the myTectra course, you will be able to:

Understand the applications of data-driven marketing across the customer life cycle at retail banks.
Understand the data infrastructure and the Analytics for Retail Banking Training set up required to carry out data-driven marketing.
Understand the nuances of how incoming, outgoing and interactive channels impact data-driven programs.
Understand and design event-based marketing programs and Contextual campaigns at retail banks.
Understand how to use Analytics for Retail Banking Training to improve campaign performance.
Get an overview of analytics best practices in retail banks.
Understand the practical issues that one will encounter while implementing data-driven marketing programs at retail banks.
Be aware of how data-driven marketing is done across banks of different countries.

Who should go for this Course?
The course is designed for all those who want to understand the application of analytics, especially in the retail banking context. The following audiences could greatly benefit from this course:

Analytics Managers who are subject matter experts, leading a team of analysts.
Senior professionals at Retail Banks who want to enhance their career prospects by moving into analytics.
Business heads and CXOs to help understand the applications of analytics.

Why learn Analytics for Retail Banks?
Analytics practitioners are in extreme demand, especially in Retail Banks. This course could help with these objectives:

For professionals wanting to enter the retail banking space in analytics at a senior level.
For senior professionals at Retail Banks who want to enhance their career prospects by moving into analytics.
For Business heads and CXOs to help understand the applications of analytics.

What are the pre-requisites for this Course?
The pre-requisite for this course includes a basic understanding of marketing processes, familiarity with the banking domain, and high school mathematics.

Which Case-Studies will be a part of the Course?
There are multiple case studies of banks across the globe as part of the course. Every module has assignments that help in understanding the applicability of analytics. These assignments would then be discussed in the class for peer learning to emerge.

Analytics scope at a retail bank

Learning Objectives - In this module, you will understand the scope of analytics applications at a retail bank and the underlying processes involved. You will also learn about the various activities around analytics. Develop a sound foundation of analytics frameworks. Learn about best practices in analytics and also understand the latest trends around analytics.

Topics- Analytics objectives, Analytics data stack, Analytics lifecycle, Analytics process cycles, Analytics algorithms stack, Data visualization, Context awareness, Analytics best practices, CRISP-DM methodology.

Marketing challenges across the retail banking customer lifecycle

Learning Objectives - In this module, you will understand different stages of the customer lifecycle, Marketing challenges across different stages of the customer lifecycle, Best practices in managing these challenges, How to use analytics to address these challenges and Undertake a case study of a Taiwanese bank.

Topics- Retail banking objectives, Customer lifecycle, Analytics applications across the customer lifecycle, Levers, Analytics objectives and trade-offs, Segment marketing, Partner agencies, ROI models

Data related Infrastructure at a retail bank

Learning Objectives - In this module, you will understand the various types of data needed at a retail bank, Infrastructure required to manage data, and learn about challenges and best practices in managing data.

Topics- Challenges of big data, Different types of data, Data life cycle Logical data models, Data cleansing, Unstructured data processing, Single view of the customer, Single row per customer, Platform components required to process data, Requisite processes.

Channel implications on data-driven marketing at retail banks

Learning Objectives - In this module you will understand the various types of channels and their implications on data-driven marketing. Learn about customer touch-points and how they can be leveraged. Appreciate best practices around analytics and channel management.

Topics- Channel purposes, Types of channels, Channel throughput, Channel infrastructure, Campaign execution challenges, Omni-channel perspective, Use of social media channels.

Data-driven customer acquisition at retail banks

Learning Objectives - In this module, you will understand how to run data-driven acquisition programs, Best practices around analytics in the acquisition space, understand the differences between prospecting and onboarding, and also learn about best practices around digital onboarding. Carry out a case study of an Indonesian bank.

Topics- Prospecting, Onboarding, Analytics capabilities for prospect analytics, Response models, Activation strategies, Digital activation best and worst practices.

Data-driven usage management at retail banks

Learning Objectives - In this module, you will understand how to run data driven usage management programs, Explore best practices around analytics in the usage management space. Learn about challenges while implementing offers. Perform a case study of a Thai bank and Chinese bank.

Topics- Analytics capabilities required, Sample usage increase programs, Offer glut, Offer fulfillment and tracking.

Data-driven customer experience management at retail banks

Learning Objectives - In this module you will understand the customer journey and define customer experience. Learn about the benefits of having a good customer experience, How to run data-driven customer experience management programs, best practices around analytics in the customer experience management space and also understand best practices of customer experience in digital banking.

Topics- Customer journey and analytics, Customer experience processes, Customer trust principles, Analytics capabilities required for customer experience, Analytics capabilities required for customer satisfaction, Analytics for the end customer, Personal financial management, Technology shifts, Design thinking, Testing options, Digital customer experience sensors and actuators.

Data driven upselling and Cross selling at retail banks

Learning Objectives - In this module you will understand how to run data driven upsell and cross sell programs. Learn about best practices of analytics in the upsell and cross sell space, tactics to increase customer penetration, approaches to Bancassurance perform a case study of an Indian bank and Chinese bank.

Topics - Upselling and cross selling processes, Tactics to increase customer penetration, "Incoming call is your best bet", Next best offer analytics, Case study: Card upgrade program, Case study: Cross selling credit cards to savings accounts, Case study: Cross Selling mutual funds to savings account customers, Cross sell between corporate and individual accounts, Bancassurance approaches.

Data driven retention and loyalty management at retail banks

Learning Objectives - Understand how to run data-driven retention and loyalty management programs, Approaches to building retention strategies, trends in social media marketing. Learn about best practices of analytics in the retention and loyalty management space. Undertake a case study of an Indian bank

Topics - Retention and loyalty processes, Factors affecting, Customer loyalty, Analytics capability for loyalty analytics, Attrition types and retention strategies, Case Study: Attrition model, Advocacy analytics, Social Media Marketing.

Practical Implementation challenges for the data-driven market

Learning Objectives - Understand practical challenges in implementing data driven programs. Learn about basic principles driving IT infrastructure of digital banking and also you will learn how to manage these challenges.

Topics - McKinsey core beliefs on big data, Data privacy, IT principles for digital banking, Architecture blocks for digital banking, "Know your business", Data preparation groundwork, "Analytics is more art than science", Common improvement areas at banks.

How do I contact myTectra for Corporate Training?

Would you like to reach us for the training for your team? Please fill the below form. We will get back to as soon as possible.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.

Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.

Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence.

Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

If you miss one or few classes we can give a backup class based on trainer and your convenient time.
In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

View the recorded session of the class available in your LMS.
You can attend the missed session, in any other live batch.

What if I have more queries?

Just give us a CALL at +918047112411 OR email at support@mytectra.com

What are the payment options?

Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.

Visa Debit/Credit Card
American Express and Diners Club Card
Master Card
PayPal
Net Banking/Wire Transfer
UPI Payment such as Google Pay, PhonePe, Paytm
Cash/Cheque/DD ( Not for Online Training )

Where do the classes take place?

For Individual:

Classroom Training - Bangalore

Live-Online Training - Globally

For Corporates:

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.

How do contact for support queries after I enrolled for this course?

Your access to the Support Team is for a lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

You can send an email to support@mytectra.com or submit the below form to create a ticket.

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Analytics for Retail Banking Training

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