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Adobe Analytics Training in Singapore

Adobe Analytics Training offered by myTectra in Singapore is the most powerful training available, featuring top-quality trainers, competitive pricing, certification, and 24/7 customer care.

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Course Features

Expert Instructors

Our instructors are true experts in Adobe Analytics, renowned for bringing their extensive knowledge and experience to every lesson.

Real-Time Projects

We will use real-world Adobe Analytics examples to illustrate key concepts and demonstrate how to apply them in your own data analysis projects.

Verified Certificate

Our certificates of completion are recognized by employers and educational institutions, and can help you stand in the competitive job market.

100% Placement

Our Placement team is available to provide ongoing support and guidance throughout the job search. We are here to answer your questions.

An Award Winning Company

Find out about our achievements, including our reputation as one of the India's most Award Winning Training company.
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About Program

Course Description

The Adobe Analytics Course will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. As the learner complete each module in this Adobe Analytics learning path, they'll develop a deeper understanding of how to use Adobe Analytics to analyze business problems.

 

Prerequisites:

  • Familiarity with basic computer operations and file management.
  • Understanding of data analysis fundamentals.
  • Knowledge of Adobe Analytics’ user interface and basic functionalities.
  • Basic skills in interpreting data and designing reports.
  • Ability to set up Adobe Analytics and integrate it with other tools.

 

Target Audience:

  • Beginners in data analysis
  • Students in computer science, marketing, or related fields
  • Professionals in IT, business intelligence, marketing, or analytics
  • Career changers or switchers
  • Self-taught learners interested in data-driven decision-making

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Course Details

WEB ANALYTICS 101
  • Introduction to online marketing
  • Overview of different marketing channels
METRICS IN DETAILS AND METRICS FOR DIFFERENT VERTICALS
  • Traffic metrics – Page views, visits, Unique visitors
  • Engagement metrics – Time on page, Bounce rate, exit rate
  • Session time out criteria
  • Bounce rate criteria and reasons
  • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
  • Calculated metrics
  • Page views per visit, Average order value
  • Form completion rate, Form success rate
  • Deep into retail metrics and derivations.
DEEP DIVE INTO METRICS FOR DIFFERENT AREAS OF THE WEBSITE
  • Searches, Null search rate, Search clickthrough rate, Search relevancy
  • Cart conversion rate, Checkout conversion rate, Checkout errors
  • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
  • Mobile app analytics – Metric differences.
  • List of depth calculated metrics.
OVERVIEW OF OTHER TOOLS WITHIN ADOBE ANALYTICS
  • Adobe data warehouse
  • Report builder
  • Activity map
  • Ad Hoc analysis
  • Analytics workspace
INTO THE ANALYTICS TOOL: REPORTING AND ANALYTICS
  • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
  • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
  • Bookmarking, Downloading and scheduling reports
  • Building and automating dashboards
  • Configuring alerts – based on availability in the account.
SEGMENTATION AND CALCULATED METRICS IN ADOBE ANALYTICS
  • Containers in calculated metrics (excluding functions)
  • Overview of segmentation
  • Conditions within segments – Sequential, Union, intersection
  • Segment stacking and merging segments
  • Using segments in a metric
  • Types of containers in the segment – Hit, Visit, Visitor
REPORT SUITE'S
  • Concept of Multi suite tagging, roll up report suites
  • Virtual report suites
DEBUGGING FOR BOTH DESKTOP AND MOBILE
  • Decoding / parsing the image request
  • Beacon anatomy
  • Mobile app testing
  • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles
VARIABLES AND EVENTS (PREDEFINED / CUSTOM)
  • Traffic variables (props)
  • Listing, participation, Pathing
  • Conversion variables (eVars)
  • Tracking code, allocation, expiry in eVars
  • Merchandising syntax, Binding in eVars (Optional)
  • Finding methods (for all) and product finding methods (only for retail)
  • Conversion classifications, Classification hierarchies
  • Success events – pre-defined and custom success events
  • Types of events and event serialization; Participation
  • List variables
MARKETING CHANNEL PROCESSING RULES
  • Marketing channel manager
  • Marketing channel processing rules
  • Marketing channel costs (Optional)
  • Marketing channel classification (Last touch channel detail)
  • MC expiration
OTHER ADMIN RELATED TOPICS
  • Processing rules (correlating custom variables into variables)
  • Internal URL filters
  • Customizing calendar and menus
  • User management (Creating, maintaining user accounts and groups)
  • Classification importer (SAINT classifications)
  • Classification rule builder (using regular expressions)
  • Data connectors (Purpose and overview)
TAGGING THE SITE USING LAUNCH - ADVANCED DTM

We will discuss the basics of Tagging the site launch

  • Modified architecture flow diagram with DTM/ Launch in place
  • Data layer concept
  • Tagging the pages with the embed code
  • Property creation and configuration
  • Tool configuration within the property
  • Configuring the data elements
  • Page load rules
  • Event-based rules
  • Direct call rules

Learning Objectives:

  • Understand the Adobe Analytics Interface: Navigate and utilize the Adobe Analytics workspace efficiently.
  • Data Collection Fundamentals: Learn how data is collected and processed in Adobe Analytics.
  • Setting Up Reports: Create and configure reports to analyze website performance.
  • Using Dimensions and Metrics: Understand and apply key dimensions and metrics in data analysis.
  • Segmentation Techniques: Develop and use segments to filter and compare data.
  • Creating Dashboards: Build interactive dashboards for visual data representation.
  • Data Visualization Best Practices: Implement best practices for visualizing data effectively.
  • Custom Metrics and Calculated Metrics: Create and use custom metrics for tailored analysis.
  • Conversion and Traffic Analysis: Analyze conversion rates and traffic sources.
  • Pathing Analysis: Understand visitor navigation and behavior on the website.
  • Real-Time Reporting: Utilize real-time reports for up-to-the-minute data insights.
  • Report Automation: Automate reports for regular data updates and distribution.
  • Anomaly Detection: Identify and act on anomalies in data.
  • Integrating Adobe Analytics with Other Tools: Connect Adobe Analytics with other marketing and analytics tools.
  • Understanding Attribution Models: Apply different attribution models to analyze marketing effectiveness.
  • Advanced Segmentation: Use advanced segmentation techniques for deeper insights.
  • Data Governance and Privacy: Ensure data governance and compliance with privacy regulations.

Testimonials

Thousands of individuals like you and businesses trust us to deliver perfection every day.

I have done a Python and Jango course in mytectra. myTectra helped me to clear his all doubt with real-time examples. myTectra helped me so much which helped me to be placed in good MNCs. myTecra helped to clear all his doubts.

Siddu
Python developer

I did the Python & Django course in myTectra. myTectra also gave me the opportunity to work on a real-time project which helped me a lot to get my concept throw. They also provided me the placement in the company for the course  I did in mytectra.

Prinjal
Python

I have a good learning experience with myTectra learning solutions and I took Python training under Santosh sir. He teaches both practical and theoretical concepts with live examples, which greatly enhances understanding.

Sai Nagendra
Python

I did  Machine Learning(ML), Artificial intelligence(AI), and python courses under the trainer Niraj in mytectra. Due to the standards of the teachings and learning environment of myTectra it made wonders for my future.

Harish Kumar
AI, Ml & Python

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FAQ's

What is Adobe Analytics training, and why should I learn it?

Adobe Analytics training is a program or course designed to teach individuals how to use Adobe Analytics, a powerful data analysis tool popular among business analysts, marketers, and data specialists. Learning Adobe Analytics can help you build a career in data analysis, create your own insightful reports, and streamline your data-driven decision-making processes.

What are the benefits of taking Adobe Analytics training online?

Online Adobe Analytics training offers several benefits, including flexible scheduling, access to a wider range of trainers and courses, and the ability to learn at your own pace. Online training can also be more cost-effective than in-person training.

Will I get placement assistance?

myTectra is providing 100% placement assistance on our key courses. We help you with the career counselling, Exams on Key courses, Mock Interviews and Technical Interviews Tips. Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job. Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25, 000 to all myTectra students which will help you to attend the interviews with more confidence. 

Can I attend a demo session before enrollment?

Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form below to schedule a free demo.

What if I miss a class?

You will never miss a lecture at myTectra. You can choose either of the two options:

Classroom Training:

  • If you miss one or few classes we can give a backup class based on trainer and your convenient time.
  • In case if you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many courses topics you have completed so far.

Live-Online Training:

  • View the recorded session of the class available in your LMS.
  • You can attend the missed session, in any other live batch.
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
 
  • Visa Debit/Credit Card
  • American Express and Diners Club Card
  • Master Card
  • PayPal
  • Net Banking/Wire Transfer
  • UPI Payment such as Google Pay, PhonePe, Paytm
  • Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?
For Individual: 
 

Classroom Training - Bangalore

Live-Online Training - Globally 

For Corporates: 

Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!

Online Training - Globally

* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.

Who are the Trainers?

Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses. 

What if I have more queries?

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