Ans: Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.
Ans: Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.
Edgerank measures
All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.
Ans: It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:
To measure how much traffic is being directed to your website from different social media channels.
By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.
The share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.
You can use SocialMention, a free tool to track the names.
You can track the total size of community and engagement with the help of a social CRM tool.
By adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.
One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.
Ans: Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.
With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.
It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.
Ans: The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds push content to company’s site and allow readers to subscribe to their feed.
Ans: Some of the elements necessary to make a video viral are:
Ans: You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:
These are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.
Ans: Some of the best ways to use Twitter are:
Ans: Some of the tips to increase your reach on Facebook are:
Ans: This is one of the most common social media interview questions you will face.
With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.
The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.
Ans: Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?
Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.
Pro Tip: Talk in numbers and don’t give them false hope.
Ans: Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.
Personalized Social Media Interview Questions and Answers
Here are some of the social media interview questions and answers according to the job profiles. You will find questions for freshers along with high-profile jobs.
Ans: Few of the ways for driving traffic to your blog are:
Ans: Here are some of the best social media tools to leverage:
This tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.
It is used for search or monitoring, reporting, social media dashboard, and team management.
Enterprise social media management application for post analytics, research, listening, and campaigns.
For collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice etc.
Similar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.
This tool is used to measure user engagement over time across various social media networks. It also gives clue on what kind of content will suit your business the best.
Ans: This question will differentiate between mediocre candidates and above par candidates.
It calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.
This requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.
Ans: They will hire you only if you know how to generate leads!
Here you need to know how social media is giving you an something quantifiable for the investment you are putting in.
Social Media ROI = No. of Leads
Be ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.
Ans: With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.
The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!
Ans: It is one of the most common social media interview questions faced by a social media manager.
Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.
Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.
Ans: You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.
For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.
Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):
Q21. What online communities have you managed in the past?
Ans: Here, you can mention how big the accounts you managed were, the number of followers, the strategy you followed, etc. Not enough big brand experience? No problem, you may also talk about your personal social networks but make sure they are “job seeking friendly”.
Q22. Which social media channels do you recommend for our business?
Ans: Make sure you study the business you’re interviewing with, think about their target audience, industry they work in and possible strategies they could follow and then compare it to what each social network offers. You’ll have no problem to tackle this question and other similar ones if you have done your homework and informed yourself about the business/brand beforehand.
Q23. What do you think should be the goals of our Facebook/Google+/Twitter account?
Ans: As with the previous question, this answer depends on each company and on the specific needs they have. Again, you should investigate what they have done in the past on their social networks and also what they could improve. Hint: Make sure to share reachable and measurable goals.
Q24. What strategies would you implement for helping generating leads (or conversions)?
Ans: Share the facts! Talk about successful strategies you have used in other projects. You may also describe strategies you think could be useful to their company in particular.
Q25. How can social media help create value for SEO?
Ans: SEO skills are important to have when you are working with social media. Talk about your SEO strategies, the tools you use and the way you measure and analyze the results.
Google Analytics is a must here. Also, provide examples and be prepared to be tested by the recruiter.